MARKETING

Digital marketing is constantly changing. Staying up to date with trends, strategies, channels and terms poses a challenge. To help you, we’ve compiled seven frequently asked questions about digital marketing. These will provide you with a solid understanding of the basics to begin your digital marketing journey.

1. What is digital marketing?

Digital marketing encompasses all online marketing activities, taking advantage of devices such as phones, laptops or tablets connected to the Internet. It includes various strategies like social media posts, Google ads, SEO, blogging, emails, and apps. At its core, digital marketing refers to any promotional efforts undertaken in the digital realm.

2. Why is digital marketing essential?

As technology becomes more ingrained in daily life, especially since the COVID-19 pandemic, online platforms have become vital. People spend a significant amount of time online, which alters the way they find and interact with content. For businesses, a strong online presence is crucial to attracting and retaining customers who exist predominantly in the digital realm. In addition, digital marketing offers the advantage of being measurable and adaptable, allowing marketers to quickly adjust strategies based on comprehensive data analysis, meeting their aspirations for effective campaigns.

3. How would you define SEO and SEM?

SEO, or search engine optimization, involves strategies to increase a website’s visibility in search engine results organically, without payment. Its goal is to improve visibility on platforms like Google. On the other hand, SEM, or search engine marketing, prioritizes paid results to improve visibility when users search. While both aim for better search visibility, SEM relies on paid interactions, unlike SEO. The combination of both in digital marketing strategies produces optimal results.

4. What are the costs of digital marketing?

The cost varies widely between companies. Digital marketing offers free options like SEO and social media pages. However, paid advertising such as PPC and display ads may be necessary. Additional expenses may include CRM software, email automation, and content creation. Depending on your experience, you may also need to hire professionals for strategy implementation and management.

5. How can I rank my website on Google?

Reaching the top spot on Google takes time and a combination of digital marketing strategies. Key tactics involve keyword research, optimizing website pages, improving user experience, diversifying traffic sources, creating shareable content, and using paid advertising. These methods together increase visibility and help pages climb Google search rankings. With constant effort and relevance to user searches, your website pages gradually rise in Google results, generating more traffic and leads to your business.

6. Is it necessary to have a blog?

While some may be hesitant due to writing concerns or time constraints, the answer is yes! In digital marketing, a blog is invaluable. It’s cost-effective, establishes you as an industry authority, encourages audience engagement, increases search rankings, drives traffic, provides social media content, and offers countless benefits. A blog serves as a versatile tool in your marketing toolkit, improving brand visibility and connection with your target audience.

7. What are the benefits of working with a digital agency?

Agencies specialize in creating and executing marketing strategies tailored to your brand and target audience. By leveraging expertise in areas like social media, SEO, email campaigns, and search marketing, they help businesses expand their reach and drive growth. Engaging with a digital marketing agency offers numerous benefits: it brings fresh ideas, reduces long-term costs, provides expert advice, conducts extensive research, delivers tangible results, selects the right media mix, allows you to focus on core business activities, offers flexible services, and keeps you in control of the direction of your brand.