Getting started with a new website
You’ve started your website from nothing and now you’re ready to get some traffic. Whether you want to make sales or to simply get views, there are certain things that you need to do to get your website ready for true customer interaction. Even if you have created a great new website with strong content, you need to take steps to make sure that it is reaching your target audience. Here are 5 tips for a newly launched website…
Make sure that your site accomplishes its original goals
If the goal of your website is to inform or promote certain things make sure that they are easily accessible. Make sure if there’s a blog that there is a way to navigate to the latest updates or view old posts.
If the goal of your website is to sell a product, make sure you have software that was made for commerce like Shopify or Opencart.
If the point of your website is a call to action make sure it is apparent when a user visits a site. It should be obvious what the point of your website is to the use.
Make sure it’s mobile Accessible
Having a site that people can have access to on their smart phones is becoming more and more important as the mobile market continues to grow. It may be necessary for you to have not only mobile accessibility, but also an app.
Be Social Media Savvy
Depending on your industry, it can be vital to bolster traffic from an outside source. Having Facebook, Twitter and other social media accounts helps keep users updated. If you have a new blog post or a new product to sell you can keep your followers on Twitter and Facebook updated. Pinterest is also a good way marketing tool because it allows users to share items pictures. If you have a unique product it could be shared between friends on Pinterest.
Utilize this opportunity to cultivate your brand image
Having a website is a great opportunity to continue to establish your brand image. Make sure that you make good use of logos and color schemes. This is also a great opportunity to have an “about” page for your company to continue to cultivate your brand image.
Be easy to contact
Make sure it is easy for people to potentially contact you. If you have a store location consider having a Google maps plug-in for your location. Have an email address you set aside for people to contact you about your website.
Taking these steps is a great way to make sure that the launch of your new website goes smoothly. If you need a little help or some ideas for a new website, check out DigitalParc’s web design services today!
